Digitization, networking, semi-autonomous driving and, above all, the rapidly changing user behavior of people require new mobility concepts. As cars become more advanced and connected, engineers and technicians are not the only ones responsible for getting a vehicle “on the road”. Human machine interface (HMI) designers, human factor researchers and traffic psychologists are the key to making mobility a safer, more efficient and - above all - more pleasant experience. Our experts work together to integrate their research and design into Continental's award-winning technological innovations.
Recording of the Continental TechTalk "Psychology of Mobility" - March 30th, 2023
On March 30, 2023, we gave you insight into their expertise and some practical insights from their research in the TechTalk on “Psychology of Mobility”.
The program has been:
Psychology provides us with the knowledge and methods to understand wishes and demands of drivers. This features in automotive systems and serves to create feelings of safety and ease of use by providing positive mobility experiences.
Dr. Christoph Bernhard, Senior UX Researcher, Custom Interactions
- Transformation in mobility experiences
Basic pragmatic dimensions that affect the emotional appeal of automotive product experiences. Understanding user needs, emotions and prioritization for user-centric HMI design.
Guido Meier-Arendt, Principal Expert Human Machine Interface & Design, Continental Automotive
- Calibrating Trust in Technology
Deployment of research and focus groups is the first step in automotive development. The goal: create products with high acceptance and comfort rates. Illustration of psychological factors for efficient mobile experiences, factoring in culture-specific differences.
Sebastian Weiss, Human Factors Researcher, Psychologist, Continental Automotive
- From analog to digital – Interactive Design
Automotive design adopts influences from architecture, textile innovations and mobile products into the automotive sphere. How do designers translate it into product design to debut in 5 years to create trust and comfort in drivers?
Jochen Möller, Senior Expert UX & Interaction Design, Continental Automotive
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