We use third-party services and content on this website. In defined areas, external services and content from third-party providers may be integrated and displayed on our websites.
Services and content from the following third-party providers are integrated on our website:
12.1 Function for sharing content on social networks:
When you use the share function on our website, no personal data is transmitted to the relevant social media service unless you log in to your social media platform and share content on your social media profile.
12.2 Google Analytics
For the purpose of statistical evaluation, we obtain information about your use of our website in order to improve our website and its functionalities on this basis. However, no Personal Data is transmitted or stored that can be used to identify you as a user.
For this purpose, we use the analysis tool Google Analytics provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google") on our website. This tool supports us in analyzing the traffic to and on our website. For this purpose, Google collects various information about your visit of our website like for example your IP address, a User or Client-ID applied to you, your first visit to the website, your click on a link to a new domain, your scrolling to the end of the website, the viewing of a video, the length of stay on the website, internal searches on the website, country and city [latitude and longitude] from where you access the website, device information [brand, model], screen resolution, browser and operating system information. This data is evaluated by Google in order to create reports, which may include, among other things, statements about your length of stay, approximate geographical origin, origin of visitor traffic, exit pages and usage processes.
Information that Google generates about your use of our website is regularly transmitted to data centers in the USA and stored there. If you are using our website within the EU, the data collected by Google Analytics is first send to a Google data center in the EU, where the IP address is analyzed in terms of longitude and latitude and associated information and then deleted before the collected dataset is transferred to other Google data centers, possibly outside the EU, for further analysis. This function ensures the anonymization of the Personal Data before any data is stored and processed within the framework of Google Analytics, so that a clear determinability of your person by Google is excluded.
As part of Google Analytics, we also use the Google Signals extension, which enables tracking across multiple devices. For this purpose, Google uses the Personal Data of users who are logged into a Google service at the same time when visiting websites and have activated the "personalized advertising" option in their Google account settings (https://adssettings.google.com/authenticated).
The legal basis for the processing of your Personal data within the framework of Google Analytics is your consent in accordance with Art. 6 (1) p. 1 lit. a GDPR, which we also obtain via the cookie settings [link] of our website. Hence, if you do not provide your consent to the activation of the Google Analytics cookies, you also do not consent into the processing of your Personal Data in general and no processing in google Analytics will take place.
Data Processing Agreement
We have concluded a data processing agreement with Google for data processing and fully implement the strict requirements of the German data protection authorities when using Google Analytics.
Personal data transferred to data centers in the U.S. is processed by Google LLC, 1600 Amphitheatre Parkway Mountain View, California 94043 and its subsidiaries as sub-processor of Google. Google LLC is certified under the EU-U.S. Privacy Framework. Against this background, an adequate level of data protection is assumed and the transfer of Personal data by Google is permitted based on Art. 45 (1) GDPR.
Revocation of your Consent
You can withdraw your consent to the processing of your Personal Data within the framework of Google Analytics at any time with effect for the future as follows:
- Revocation via our Cookie Settings
You can deactivate the processing of your Personal Data within the framework of Google Analytics in the cookie settings [link] of our website and thus withdraw the consent you have given to the processing of your Personal Data in connection with Google Analytics.
- Deactivation of Google Analytics by Browser add-on
You can deactivate Google Analytics by installing a small program, a so-called browser add-on, which you can download from the following address: https://tools.google.com/dlpage/gaoptout. The add-on prevents your Personal Data from being evaluated in Google Analytics. However, the use of the browser add-on to deactivate Google Analytics does not prevent Personal Data from being sent to our website or other web analysis services.
For more information on how Google Analytics handles Personal Data, please refer to Google's Google Analytics Privacy Notice.
This website uses Mouseflow, a web analytics tool provided by Mouseflow ApS, Flaesketorvet 68, 1711 Copenhagen, Denmark. The data processing serves the purpose of analyzing this website and its visitors. Data is collected and stored for marketing and optimization purposes. Based on this data, usage profiles can be created under a pseudonym. Cookies may be used for this purpose. In the case of the Mouseflow web analysis tool, randomly selected individual visits (only with de-identified IP address) are recorded. A log of mouse movements and clicks is created on this basis with a view to randomly replaying individual website visits in order to derive potential improvements for the website. The data collected by Mouseflow is not used to personally identify visitors to this website without the express consent of the individual concerned and will not be merged with personal data relating to the bearer of the pseudonym.
The legal basis for processing is your consent pursuant to Art. 6 (1) sentence 1 (a) GDPR, which we obtain via the cookie settings [link] of our website.
We have concluded a processing contract with Mouseflow and fully implement the strict requirements of the German data protection authorities when using Mouseflow.
Revocation of your consent
You can revoke your consent to the processing of your personal data within the scope of Mouseflow at any time with effect for the future as follows:
- Revocation via our cookie settings
You can disable the processing of your personal data within Mouseflow in the cookie settings [link] on our website, which revokes the consent you have given to the processing of your personal data in connection with Mouseflow.
- Disabling Mouseflow on the Mouseflow website
For this purpose, you can disable recording on all websites that use Mouseflow as well as globally for the browser you are currently using, using the following link: https://mouseflow.com/opt-out/
In case personal data will be transfered to Mouseflow Inc, (USA), Mouseflow Inc. is certified under the EU-US Data Privacy Framework. More information can be found here: https://www.dataprivacyframework.gov/
12.4 Google Ads Remarketing
We use Google Ads on this website. We do so to advertise in Google search results and on third-party websites. When you visit our website, a remarketing cookie is set by Google, which automatically enables interest-based advertising by means of a pseudonym cookie ID and on the basis of the pages you visit.
When the purpose has been served and the use of Google Ads Remarketing is ended by us, the data collected in this context is deleted.
This data processing is based on your consent pursuant to Art. 6 (1) sentence 1 (a) GDPR, which we determine via our cookie consent tool.
Beyond this, data processing only takes place if you have consented to Google linking your web and app browsing history to your Google Account, and information from your Google Account is used to personalize the ads that you see on the web. In this case, if you are logged in to Google while visiting our website, Google uses your data together with Google Analytics data to create and define target group lists for cross-device remarketing. For this purpose, your personal data is temporarily linked with Google Analytics data by Google in order to form target groups.
You can revoke the consent given to us at any time with effect for the future. Click on the cookie settings, where you can revoke your consent by removing the check mark next to “Marketing.”
If you visit one of our websites with embedded videos, your browser will not automatically establish a connection to the server of the above-mentioned website. By clicking on the embedded video, you consent to communication with the above-mentioned website and to cookies being set by that website. After clicking on the relevant embedded video, the information that you have accessed our website is forwarded to the above-mentioned website operator and cookies are set on your computer by the above-mentioned website.
If you are logged in to the above-mentioned website during a visit to our website, the data transferred will be associated with your relevant user account. If you wish to prevent a website operator from linking information to your user account in this manner, please log out of the above-mentioned website before clicking on the relevant video.
The legal basis for processing is your consent pursuant to Art. 6 (1) sentence 1 (a) GDPR, which we obtain via the cookie settings [link] of our website. You can revoke the consent given to us at any time with effect for the future by removing the relevant check mark in the cookie settings on the web page.
In case personal data will be transfered to the US, YouTube is certified under the EU-US Data Privacy Framework. More information can be found here: https://www.dataprivacyframework.gov/