Continental Appoints Boris Mergell

as Head of User Experience Business Area

Takes over responsibility for the development of innovative cockpit technologies, starting September 1, 2023

August 2, 2023 -  Effective September 1, 2023, Boris Mergell (48) will take over as head of the User Experience (UX) business area at Continental Automotive.   He will drive the development of forward-looking display solutions, head-up displays and so-called UX assets in the form of software functions for innovative and exciting user experiences of the mobility of the future.

In this role, Mergell will also become a member of the Automotive Board. He will report directly to Philipp von Hirschheydt, former User Experience head and now Executive Board member for the group sector Automotive.   

In his 20 years at Continental, he has held various positions in research as well as in product and material development for passenger and light and heavy truck tires. Most recently, Boris Mergell was Senior Vice President Research and Development at Tires, where he was responsible for all Continental tire activities in this area.