Crystal Center Display CES2024.jpg

Crystal Center Display

World’s first automotive display in transparent Swarovski crystal

Continental debuts first-ever automotive display in Swarovski Crystal for premium vehicles at CES

With the Crystal Center Display, we are presenting the world’s first automotive display to be fully embedded in a crystal housing from Swarovski Mobility at the Consumer Electronics Show (CES) 2024. This innovative display for premium vehicles features a unique construction with a frameless and semi-transparent look, opening up completely new possibilities for a minimalist luxury interior. This display has also been awarded as a CES 2024 Innovation Award Honoree for outstanding product design.

The 10-inch Crystal Center Display is based on the latest microLED technology, which allows for unprecedented levels of brightness and contrast. The image-generating microLED panel is suspended in an artfully composed crystal body, creating the illusion that the content displayed is floating.

The combination of the automotive display and real crystal was developed in collaboration with Swarovski Mobility. The volumetric crystal body gets its distinctive faceting from special grinding techniques. The unique transparency of the crystal element makes the center console behind it visible – so that this becomes the central interaction surface in the vehicle’s interior.

Crystal Center Display

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