Crystal Center Display CES2024.jpg

Excellent Product Design

German Innovation Award for the first-ever automotive display Continental integrated into Swarovski crystal

Crystal Center Display wins German Innovation Award 2024 for Excellence in Business to Business

May 16, 2024 - Continental has bagged a Special Mention Award at the German Innovation Award 2024. Our Crystal Center Display won the Special Mention Award for Excellence in Business to Business under the Automotive Technologies category. This is the world's first automotive display embedded into a Swarovski crystal, with a unique product design that reinterprets the user interface in an emotional way.

Special Mention Award for Excellent Product Design - German Innovation Award 2024

Our Crystal Center Display for premium vehicles features a unique construction with a frameless and semi-transparent look, opening up completely new possibilities for a minimalist luxury interior. This display was also awarded as a CES 2024 Innovation Award Honoree for outstanding product design.

The 10-inch Crystal Center Display is based on the latest microLED technology, which allows for unprecedented levels of brightness and contrast. The image-generating microLED panel is suspended in an artfully composed crystal body, creating a captivating new user experience. With its sculptural appearance, the Crystal Center Display is perfectly suited to match the trend for expressive automotive luxury interiors.

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