Our minimalist design concept once again convinced a top-class jury, made up of independent experts from all over the world, with its innovative strength. The Luxury Minimalism Concept has won in the discipline “Professional Concept” in the “Product Concepts” category.
A new chapter of User Experience: in our Luxury Minimalism Concept simplicity meets value. Behind our concept vision is an elegant and at the same time reserved design for the vehicle interior, which reduces user interaction to the essentials: Instead of a display-dominated cockpit, the concept relies on our intelligent In2visible display technology, which only appears when required and ensures a calm aesthetic. The focus is on a display in the form of an avant-garde gemstone, which acts as a central driver information system, in addition to incorporating a virtual assistant that serves as artificial intelligence to support the driver. With this approach, the concept enables fully comprehensive and intuitive operation despite the reduced design.
Since 1954, the iF DESIGN AWARD has been recognized as an arbiter of quality for excellent design. The iF Design brand is renowned worldwide for outstanding design services, and the iF DESIGN AWARD is one of the most important design prizes in the world. It honors design achievements in all disciplines: product, packaging, communication and service design, architecture and interior architecture as well as professional concept, user experience (UX) and user interface (UI).