February 21, 2023 -  Digitization, networking, semi-autonomous driving and, above all, the rapidly changing user behavior of people require new mobility concepts. As cars become more advanced and connected, engineers and technicians are not the only ones responsible for getting a vehicle “on the road”. Human machine interface (HMI) designers, human factor researchers and traffic psychologists are the key to making mobility a safer, more efficient and - above all - more pleasant experience. Our experts work together to integrate their research and design into Continental's award-winning technological innovations.