Continental Wins Big At German Design Award 2023

Multiple successes for our innovative user experience solutions at the premium award of the German Design Council

Continental has bagged multiple wins at the German Design Awards 2023, which is the premium award of the German Design Council. Continental’s Luxury Minimalism Concept has won Gold - the highest award - in the category "Excellent Product Design - Automotive Parts and Accessories". In addition, our 5K Natural 3D Display and Curved Ultrawide Display were also able to convince the jury, with both being awarded "Winners" in the same category.

German Design Award

The Luxury Minimalism Concept is where simplicity meets value. Instead of a multitude of screens dominating the cockpit, the reduced design of the Luxury Minimalism Concept creates a feel-good atmosphere on four wheels and simplifies interaction to the essentials. Inspired by the trend towards luxurious vehicle interiors, the focus of the concept is a display in an avant-garde diamond shape. The display acts as a central driver information system, in addition to incorporating a virtual assistant that serves as artificial intelligence to support the driver.

User Experience Key Visual 2022
Curved Ultrawide Display Frontal Co Driver Media

The combination with the integrated display control panel based on the Continental  In2visible Display  technology enables fully comprehensive and intuitive operation despite the reduced design. The trick: As if by magic, the control panel only appears when needed.

As for the “Winners,” with the 5K Natural 3D Display Continental is expanding its portfolio of  3D display solutions. The light field technology enables a 3D experience without the need for additional special glasses or a head-tracking camera. The  Curved Ultrawide Display  extends over the entire width of the cockpit and is therefore a driver, central and passenger screen in one.

3D 5K Resolution Display Perspective

The German Design Awards are the premium award of the German Design Council. With its worldwide spectrum and international appeal, it is one of the most prestigious awards in the design landscape across all industries. Since 2012, the German Design Awards have been identifying significant design trends, presenting them to a broad public and honoring them. Every year, extraordinary submissions in product design, communication design and architecture are honored.

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