ShyTech Displays – enabling a new era of puristic vehicle design and enhanced user experience. Although current and future cockpits are digital, immersive and provide an increasingly exciting user experience, they can benefit from being ‘shy’ at times.
Hiding control surfaces made of buttons, lights and switches behind device fronts is an ongoing trend in many areas and has already been applied to some extend in the automotive industry.
The idea behind the so-called “ShyTech” is to make complex technology and user guidance invisible when not needed, enabling interaction only on user demand. For example, instead of presenting ‘empty’ black display surfaces or numerous physical buttons, a ShyTech solution blends well into a puristic approach to cockpit design that creates a calm atmosphere by presenting a decorative surface.
Continental ShyTech Display wins German Design Award 2022 in "Gold"
In principle, a ShyTech display can actually be a pillar-to-pillar solution, utilizing the full width of the dashboard, or it can also be introduced to create completely new interactive areas for drivers and passengers where displays traditionally were not in use before.
The information scope and the full range of control options – through touch and other interaction – is always there but the relevant content becomes visible on demand only.
To activate a ShyTech display there are multimodal technical options which can be chosen to blend in with a specific interaction concept and model. For instance, a small part of the display could be permanently showing a landing icon to guide the driver’s or passenger’s hand to the display.
However, the display could simply remain invisible until it is touched by a fingertip. As an alternative, a capacitive sensor can detect an approaching hand at a convenient distance to activate the display in time, e.g., for a touch control operation.
Of course, voice control is another option. In that case, individual displays could respond to voice commands and interaction via natural language understanding (NLU) technology. Switching the display off can be initiated by touching a specific display area (virtual control button), by voice control or via gesture.